Where good ideas come from

When starting or growing a new business new ideas are incredibly important in helping you stand out from the competition. Often we can struggle to come up with ideas which can start to make us think that we just aren’t creative enough. This however isn’t true. In ‘Where good ideas come from’ Steven Johnson explains the process of how our brains generate ideas, and using these concepts we can try and fast-forward the process of creativity and innovation.

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