This startup makes yours look cool

Video production company Sandwich has fast become one of the most sought-after producers of videos for tech companies big and small. Its unique approach of accepting equity as payment for some of their video services has allowed many companies who might not otherwise be able to afford a slick, professionally produced video get one thanks to Sandwich. This has the duel benefit of helping the company scale a business model that has historically been unscalable.

The concept of a viral video is familiar to all of us but their importance in promoting new apps and services cannot be understated. In a world where getting people to notice your product among potentially thousands of competitors is harder than ever before, a innovative video which has the potential to reach millions of future customers can have a transformative effect on new startups. In Episode 7 of Small Empires, Reddit co-founder Alexis Ohanian finds out more about this innovative production company and what makes them so different.