Monetizing music with Soundcloud’s Co-Founder
The rise of the internet massively disrupted the business model of the music industry as file-sharing became fairly widespread and people stopped buying CD’s. Despite this, thanks to the efforts mostly on the part of Apple’s iTunes music has been shown to still be profitable. Spotify is one example of a startup which has revolutionized how artists and labels can make money from their music in a new way, and although reportedly not yet profitable it is one of the leaders in the rapidly growing music streaming scene. However this position could be under-threat from music sharing website Soundcloud which was founded by Alexander Ljung and Eric Wahlforss in 2007 in Sweden. It was designed to be a way for people to upload, record, promote and share audio and has since grown to hundreds of millions of listeners from around the world. This is an interview with the latter co-founder from Techcrunch’s Disrupt conference in London on what he thinks Soundcloud’s role will be in this music revolution.