Making something people love

In this video Reddit co-founder Alexis Ohanian shares unique ways to connect with your customers and in the process build a community of users who actively want your business to succeed. Some of the world’s most successful companies have enthusiastic user-bases which through word-of-mouth marketing are able do a more effective job at promoting the brand than multi-million dollar ad campaigns. In this session you will learn key marketing, branding and user experience principles as well as specific tactics and strategies to help you build a company that people love.