Hooked by Nir Eyal
Nir Eyal explores how successful companies create habit-forming products that people keep using again and again. He outlines a process called the ‘Hook Model’ which explains in four steps how customer behaviour can be encouraged based on his experience in psychology and business. This helps to reduce advertising expenses and build a base of loyal and engaged customers. In this short video summary some of the key ideas from the book are explained in a highly visual way by the people over at BookVideoClub.
If you’re interested in learning more about how to create habits around your products you can purchase Hooked on Amazon.