Nir Eyal explores how successful companies create habit-forming products that people keep using again and again. He outlines a process called the ‘Hook Model’ which explains in four steps how customer behaviour can be encouraged based on his experience in psychology and business. This helps to reduce advertising expenses and build a base of loyal and […]

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Adam Grant is an organizational psychologist and the author of the bestselling book Originals which explores the unconventional ways that innovators and highly creative individuals produce great work. In this Ted Talk he shares some of the key ideas from the book explaining three surprising habits of Originals that help them think and behave differently. […]

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In this New York Times Bestseller veteran technology journalist Ashlee Vance explores the life of legendary Silicon Valley entrepreneur Elon Musk. Vance was granted exclusive access to Musk as well as his friends and family allowing us a glimpse for the first time into the man behind Tesla, SpaceX, Solar City and PayPal. The scale and audacity […]

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Many people want to become entrepreneurs and run their own businesses but don’t know how to get started. On Startup Dojo we feature videos and resources containing practical information on how launch your own business such as on writing business plans, raising investment and reaching out to potential customers. In this video however from the School […]

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Y Combinator is arguably the best seed-stage start-up accelerator in the world having invested in over 840 companies including Airbnb, Dropbox, Stripe and Reddit since it was launched in March 2005. This represents a total combined market capitalization from all of their startups of over $30 billion. It funds startups in two batches a year where the […]

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Tim Ferriss is an entrepreneur, angel investor and author of three best-selling books related to achieving more using unconventional methods and techniques. He is also host of popular podcast ‘The Tim Ferriss Show‘ which has featured a variety of guests from Arnold Schwarzenegger to Peter Thiel. His book ‘The 4-hour Work Week’ revolutionised how many […]

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Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at the Harvard Business School and although it’s approaching twenty years since this book was first published, the lessons it gives about why successful companies fail in innovation and how new startups are able to disrupt large established businesses are still as true […]

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Peter Thiel co-founded PayPal with Max Levchin and Elon Musk and was the first outside investor in Facebook. He also has a key role at venture capital firm Founder’s Fund where he manages its $2 billion of assets. In this interview with Forbes he describes some of the key takeaways from his book Zero to […]

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The Art of the Start 2.0 is an updated version of the business classic by Guy Kawasaki who is currently the chief evangelist of graphic design startup Canva and formerly the chief evangelist at Apple. The book describes how to use new tools in the digital age in order to build a strong team, create an awesome product […]

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Peter Thiel co-founded PayPal with Max Levchin and Elon Musk and was the first outside investor in Facebook. He also has a key role at venture capital firm Founder’s Fund where he manages its $2 billion of assets. His book Zero to One is based on a class he gave at Stanford in 2012 and describes his […]

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